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  • Home
  • Find Lodging
    • Online Directory
    • Print Lodging Directory >
      • Cover Contest - Call for Entries
      • Cover Contest - 2023 Winner
      • Order Guides
    • Featured Properties
    • Online Auction
    • WisconsINN Getaways
  • Employment
    • Career Center
    • Education
  • About Us
    • History
    • Chapters
    • Committees
    • Board of Directors
    • Our Team
    • Contact Us
  • Membership
    • Join Us
    • Lodging
    • Lodging Executives
    • Associate Vendors
    • CVB/Chamber
    • Educational Institutions
    • Students
  • myWHLA
    • Member Login
    • Update Contact Preferences
    • News
    • Events >
      • Calendar
      • Conference & Trade Show >
        • 2023 Schedule
        • 2023 Session Details
        • 2023 Trade Show Exhibitors
        • 2023 Exhibitor Info
      • Stars of the Industry >
        • 2021 Spirit of Hospitality Award Winners
      • Wisconsin Lodging Innsights
      • Member Webinars >
        • H2B Visa Program Updates
        • 2023 Wisconsin Lodging Forecast
    • Advocacy >
      • Action Day
      • WHLA PAC
      • WHLA Conduit
      • Action Center
    • Lodging Resources >
      • COVID-19
      • Vendor Directory
      • Human Trafficking Prevention
      • Members Only Discounts
      • Member Tutorials
      • Per Diem Rates
      • Publication Archives
      • Room Tax
      • Short-Term Rentals
      • STR
      • Guides & Manuals
    • Scholarships

News Articles

CAT Modeling: The Ultimate Risk Management Solution for Portfolio Owners

10/7/2022

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By Justin Randall, HUB International
Pillows laying on a hotel bed
​With the impact of COVID-19 on the hospitality industry taking center stage since March 2020, it’s easy to overlook the more stealthy but growing threat that looms over businesses in today’s environment: climate.

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So, what is an Online Booking System? And why even use one?

10/7/2022

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By Brian Schmitz & Dave Olson, Resort Forward
Two people working together with laptops in from of them and writing on a piece of paper with wireframes
​An online booking system is an automated software solution that allows your guests to book and pay for a reservation though your website. In addition, it should give you the best tools to run and scale your resort, all in one place.

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How to Fast-Track Your Talent Pool with a College Hotel, Restaurant, and Tourism Education

10/6/2022

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By Jay Jones, UW-Stout
Silhouette of a student holding a graduation cap in the air during sunset over the water, with a bridge in the background
As more hotel, hospitality, and tourism programs spring up at more colleges, employers still see an unmet need for well-educated employees. Hotel management employers are actively recruiting. Nothing stressed this more for me than our conversation at the Wisconsin Hotel & Lodging Association (WHLA) meeting this spring. Companies are searching for new employees and are actively seeking knowledgeable, quality talent to add to their management teams.

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How Limited Health Plans Help Hospitality Hiring and Retention

7/13/2022

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by Justin Randall, HUB International
Interior bedroom photo with a towel in the shape of a swan sitting on the bedspread.
T​he hospitality industry has managed to stay afloat during the COVID-19 pandemic, but a labor shortage threatens the recovery. Operators can look to a little-used arrow in their quiver to attract workers: Employee benefits, health insurance in particular.

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How to use Marketing to Recruit

6/1/2022

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by Brian Lee, Revelation PR, Advertising & Social Media
Open space picture in a communal space with lots of white couches, chairs, and building structure. Lots of windows and natural light. With flowers hanging from the ceiling and on tables.
Does it matter to you that a prospective employer has 5,000 locations worldwide, or that it calls itself the No. 1 leader in hospitality? Probably not, yet it’s messages like these that I see on many hotel job ads. Similar to how properties need to battle for guests, these days they especially need to battle for employees as well.

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Company Culture: The Competitive Edge

5/25/2022

1 Comment

 
by Monica Goeke, Director of Marketing, Services, & Events at WHLA
Photo of a bed with a white comforter, orange throw pillows, and a vertical striped headboard; one wall of all windows.
As the travel and tourism sectors experience increased guest demand, recruitment and retention has become an increasingly important area of focus for hotel owners, managers, and operators. With the rise of the gig economy luring hourly workers away from entry-level jobs and record low unemployment levels, hotels are struggling to maintain minimum staffing levels to keep the doors open.

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Partner with Technical Colleges

5/18/2022

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by Carmen Smalley, CMP & CHE, Milwaukee Area Technical College
Graduation caps being thrown in the air
​With the labor shortage and a high turnover rate it’s no secret that the hospitality industry is struggling to find employees and retain them. Milwaukee Area Technical College Hospitality programs are working on being innovative to create a streamline of employees into the field. The programs are creating new ways of teaching and learning while providing students accolades with each step.

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