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  • Home
  • Find Lodging
    • Online Directory
    • Print Lodging Directory >
      • Cover Contest - 2025 Winner
      • Order Guides
    • Featured Properties
    • WisconsINN Getaways
  • Employment
    • Career Center
    • Education
  • About Us
    • History
    • Chapters
    • Committees >
      • Volunteer
    • Board of Directors
    • Our Team
    • Contact Us
  • Membership
    • Join Us
    • Lodging
    • Lodging Executives
    • Associate Vendors
    • CVB/Chamber
    • Educational Institutions
    • Students
  • myWHLA
    • Member Login
    • Update Contact Preferences
    • News
    • Events >
      • Calendar
      • Conference & Trade Show >
        • 2025 Schedule
        • 2025 Speakers
        • 2025 Trade Show Exhibitors
        • 2025 Exhibitor Info
      • Legislative Action Day
      • Stars of the Industry
      • Member Webinars >
        • H2B Visa Program Updates
        • 2024 Wisconsin Lodging Forecast
      • Wisconsin Lodging Innsights
      • Women in Lodging
    • Legal Corner
    • Lodging Resources >
      • Advocacy >
        • Action Day
        • WHLA PAC
        • WHLA Conduit
        • Action Center
        • Report Your Local Issue
      • COVID-19
      • Vendor Directory
      • Human Trafficking Prevention
      • Marketing Opportunities
      • Members Only Discounts
      • Member Tutorials
      • Per Diem Rates
      • Publication Archives
      • Room Tax
      • Short-Term Rentals
      • Guides & Manuals
    • Sponsorships & Advertising
    • Scholarships

News Articles

Explore Wisconsin’s Workforce and Economy at the 2024 Wisconsin Lodging Conference & Trade Show

7/9/2024

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2024 Wisconsin Lodging Conference & Trade Show: Lodge & Learn
Get ready to dive deep into Wisconsin's economic landscape at this year's Wisconsin Lodging Conference & Trade Show! On Monday, November 4, from 10:30 am - 11:30 am, join us for an insightful session in our Innovative Ideas breakout track.

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Exciting New Sessions Added to the 2024 Wisconsin Lodging Conference Lineup!

6/25/2024

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​We are thrilled to announce several new and innovative sessions added to the 2024 Wisconsin Lodging Conference & Trade Show. This year’s theme, "Lodge & Learn - Riding the Wave of Innovation in Wisconsin's Lodging Industry," promises a wealth of knowledge and forward-thinking discussions. Here’s a sneak peek at some of the exciting additions:

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Lodge & Learn: 5 Reasons Attend the 2024 Wisconsin Lodging Conference & Trade Show

6/21/2024

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Lodge & Learn: Riding the Wave of Innovation in Wisconsin's Lodging Industry; 2024 Wisconsin Lodging Conference & Trade Show theme
The Wisconsin Lodging Conference & Trade Show is the WHLA’s biggest annual event, and this year’s gathering promises to be a fantastic opportunity for professionals in the lodging industry.

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Member Benefits 2024

6/21/2024

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This article was originally published in WHLA's 2024 InnTouch with WHLA Magazine.
Member Benefits 2024
​WHLA members have access to powerful resources and support for their property operations. From advocacy and compliance to events, education, training, and cost-saving programs, our focus is on making your job easier and helping you grow your business.

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Creating Connections in 2024

6/21/2024

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By Monica Goeke, CAE; WHLA Vice President
This article was originally published in WHLA's 2024 InnTouch with WHLA Magazine.
2023 WHLA Board of Directors at Lambeau Field, home of the Green Bay Packers
​There are a plethora of ways to connect with members and staff. Make the most out of your membership by taking advantage of opportunities to volunteer, join chapter and affiliate groups, and attend events in-person and online.

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Affinity & Member Programs 2024

6/21/2024

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This article was originally published in WHLA's 2024 InnTouch with WHLA Magazine.
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​While our members are busy taking care of guests, WHLA is here to help! We’ve teamed up with a number of hospitality industry partners to provide exclusive discounts and cost-saving solutions for members to help with your operations.

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Forecasting with WHLA Members in 2024

6/21/2024

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By Matthew Wells, WHLA Membership Manager
This article was originally published in WHLA's 2024 InnTouch with WHLA Magazine.
Forecasting with WHLA Members in 2024
​Wisconsin’s lodging industry is united on many fronts, and wins or losses for the travel industry affect properties of all types. This upcoming 2024 travel season is one that Wisconsin hoteliers across the state are looking forward to. ​Rising inflation and slower winter travel has many hoteliers hopeful for Summer months, and many properties report an increase in advanced bookings at this point in the year from previous years.

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Member Overview 2024

6/20/2024

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This article was originally published in WHLA's 2024 InnTouch with WHLA Magazine.
Member Overview 2024
​At WHLA, we strive to strengthen the lodging industry in Wisconsin by providing our members with valuable educational resources, networking opportunities, and innovative solutions. Our members play a vital role in keeping the industry vibrant and healthy across the state.

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President's Corner 2024

6/20/2024

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By Bill Elliott, CAE; WHLA President & CEO
This article was originally published in WHLA's 2024 InnTouch with WHLA Magazine.
President's Corner 2024
We are thrilled to unveil our revamped InnTouch with WHLA annual publication! Over the past year, we’ve been hard at work reshaping our communications to be more timely and efficient.

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A Chat with the 2024 Chair

6/20/2024

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By Jay J Schumerth, First Hospitality
This article was originally published in WHLA's 2024 InnTouch with WHLA Magazine.
InnTouch with WHLA: A Chat with the Chair
I have the privilege to serve our membership as WHLA’s Board Chair in 2024 and I am thrilled with the accomplishments and direction of our organization. I am also humbled to follow in the footsteps of a long line of hospitality leaders whom I respect and am honored to have served with for many years. We are forging ahead on a very positive trajectory.

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