Get ready to dive deep into Wisconsin's economic landscape at this year's Wisconsin Lodging Conference & Trade Show! On Monday, November 4, from 10:30 am - 11:30 am, join us for an insightful session in our Innovative Ideas breakout track.

​We are thrilled to announce several new and innovative sessions added to the 2024 Wisconsin Lodging Conference & Trade Show. This year’s theme, "Lodge & Learn - Riding the Wave of Innovation in Wisconsin's Lodging Industry," promises a wealth of knowledge and forward-thinking discussions. Here’s a sneak peek at some of the exciting additions:

The Wisconsin Lodging Conference & Trade Show is the WHLA’s biggest annual event, and this year’s gathering promises to be a fantastic opportunity for professionals in the lodging industry.

​WHLA members have access to powerful resources and support for their property operations. From advocacy and compliance to events, education, training, and cost-saving programs, our focus is on making your job easier and helping you grow your business.

​There are a plethora of ways to connect with members and staff. Make the most out of your membership by taking advantage of opportunities to volunteer, join chapter and affiliate groups, and attend events in-person and online.

​While our members are busy taking care of guests, WHLA is here to help! We’ve teamed up with a number of hospitality industry partners to provide exclusive discounts and cost-saving solutions for members to help with your operations.

​Wisconsin’s lodging industry is united on many fronts, and wins or losses for the travel industry affect properties of all types. This upcoming 2024 travel season is one that Wisconsin hoteliers across the state are looking forward to. ​Rising inflation and slower winter travel has many hoteliers hopeful for Summer months, and many properties report an increase in advanced bookings at this point in the year from previous years.

​At WHLA, we strive to strengthen the lodging industry in Wisconsin by providing our members with valuable educational resources, networking opportunities, and innovative solutions. Our members play a vital role in keeping the industry vibrant and healthy across the state.

We are thrilled to unveil our revamped InnTouch with WHLA annual publication! Over the past year, we’ve been hard at work reshaping our communications to be more timely and efficient.

I have the privilege to serve our membership as WHLA’s Board Chair in 2024 and I am thrilled with the accomplishments and direction of our organization. I am also humbled to follow in the footsteps of a long line of hospitality leaders whom I respect and am honored to have served with for many years. We are forging ahead on a very positive trajectory.