Category: Industry Tips & Trends

Lakes, Lodges, and Luxuries: How RevPAG Creates New Opportunities for Seasonal Tourism

6/20/2025

By Tim Hansen, VP, Sales Hotels and Resorts at Agilysys
This article was originally published in WHLA's 2025 InnTouch with WHLA magazine.

Lakes, Lodges, and Luxuries: How RevPAG Creates New Opportunities for Seasonal Tourism

The most profitable guest isn't always the one paying the highest room rate. This realization is shifting hospitality strategy from focusing solely on Revenue Per Available Room (RevPAR) to capturing Revenue Per Available Guest (RevPAG) - a broader approach particularly valuable for properties dealing with seasonal fluctuations.

Transforming Wisconsin Hospitality: WHLA Members Invest in the Guest Experience

6/20/2025

By Lexie Mallary, WHLA Senior Graphic Designer & Marketing Manager
This article was originally published in WHLA's 2025 InnTouch with WHLA magazine.

Transforming Wisconsin Hospitality: WHLA Members Invest in the Guest Experience

From historic hotels to lakeside resorts, WHLA members across Wisconsin are investing in the future of hospitality — transforming spaces, elevating experiences, and reaffirming their commitment to exceptional guest service.

TIME & MOTION STUDY | How to Improve Housekeeping Efficiency

6/20/2025

By Standard Textile
This article was published in WHLA's 2025 InnTouch with WHLA Magazine and repurposed from an article originally published by Standard Textile.

TIME & MOTION STUDY | How to Improve Housekeeping Efficiency

Reducing the time a task takes to complete, even slightly, can significantly boost productivity. For instance, if a housekeeper reduces room cleaning time by just 1 minute, they save 3,900 minutes or 65 hours yearly (assuming 5 workdays per week, 15 rooms per day). That’s over 8 full workdays saved per year from just a 1-minute improvement.

President's Corner 2025 - Celebrating the Strength of Our Vendor Community and the Momentum of WHLA

6/20/2025

By Bill Elliott, CAE; WHLA President & CEO
This article was originally published in WHLA's 2025 InnTouch with WHLA Magazine.

President's Corner 2025 - Celebrating the Strength of Our Vendor Community and the Momentum of WHLA

At our Annual Meeting back in November we proudly reflected on a year of steady progress, strong member engagement, and renewed direction for the future. With 584 total members and a lodging member renewal rate of 87.9%, WHLA continues to be a thriving and united voice for Wisconsin’s lodging industry. These numbers speak not only to the strength of our community, but to the shared value our members find in being part of this association.

A Chat with the 2025 Chair

6/19/2025

By Rory Madsen, Gordon Lodge
This article was originally published in WHLA's 2025 InnTouch with WHLA Magazine.

Gordon Lodge (Baileys Harbor, WI)

I’m pleased to welcome you to this year’s edition of InnTouch with WHLA! Now in its second year as an annual publication, InnTouch has quickly become an important resource for our members. From the latest industry updates to our comprehensive Products & Services Directory, this publication is designed to support and connect everyone in Wisconsin’s lodging community.

Navigating the Future of Hospitality: Four Key Trends for 2025

6/18/2025

How Industry Leaders Are Adapting to Workforce Shifts, Rising Costs, and Evolving Guest Expectations

By HUB International

Navigating the Future of Hospitality: Four Key Trends for 2025

The American hospitality industry is poised for a dynamic year in 2025, characterized by both challenges to overcome and opportunities to capitalize upon. As demand for travel continues to increase in the wake of the pandemic, it’s important for hospitality businesses to take note of several key emerging trends that are likely to significantly impact the trajectory of the industry.

Is G.hn right for your property?

6/16/2025

How to use your existing coax cabling for faster & more reliable Wi-Fi

By Geri Sullivan, Vice President of Key Accounts & Guest Internet at SONIFI

Is G.hn right for your property?

Upgrading your network doesn’t have to mean a big overhaul at your property.

With G.hn having verified and sustained success in hospitality settings, it’s something you should know about if your hotel’s Wi-Fi needs some help.

Paint with Purpose: A Proactive Approach to Property Maintenance

6/9/2025

Smart painting strategies can elevate your brand, stretch your budget, and keep guests coming back

By Alan Phillips, CertaPro Painters of NE Wisconsin

Paint with Purpose: A Proactive Approach to Property Maintenance

Just like the routine maintenance that keeps your vehicle running smoothly, your hotel or lodging facility performs better when well-maintained. Proper painting and upkeep aren't just cosmetic improvements; they help turbocharge your brand and make a positive impression on your customers and employees.

Elevating Guest Experience with Quality Linens and Emerging Amenities

6/4/2025

By Gunderson Uniform & Linen
This article was originally published in WHLA's 2025 InnTouch with WHLA Magazine.

Housekeeper fluffing pillows on a made bed

When you’re in the hospitality industry, you know that comfort is not just a luxury—it’s a science. You’re likely aware that every element, from the ambiance of a room to the quality of linens, plays a crucial role in shaping your guests’ experience.

WHLA President & CEO Testifies in Favor of Film Incentives in Wisconsin

5/21/2025

Yesterday, WHLA's President & CEO, Bill Elliott, testified to the Wisconsin Senate Committee on Utilities & Tourism in support of a bipartisan bill that would create a film office under the Wisconsin Department of Tourism, along with $10 million in annual tax credits to encourage the production of movies and tv shows in the state.

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