by Monica Goeke, Director of Marketing, Services, & Events at WHLA
With unemployment levels so low, potential employees have their choice of industry, area, and type of work. There has been an increase in employees prioritizing their ideal workplace culture when choosing a company and job position. According to an Indeed survey, 46% of job seekers who considered a position but did not apply to it said they ultimately decided not to apply because they didn’t feel it would be a good culture fit . This forces companies to reimagine their culture in the work- place to ensure they stay on top of employee demand.
If hotels do not act fast to implement a game plan to retain their front-line workers, eventually the consequences of low staffing levels will trickle down to travelers. To combat the labor crisis, many employers are focusing on cultivating an attractive workplace culture where employees will be more engaged and less likely to seek new employment.
What is Workplace Culture?
According to the Society for Human Resource Management (SHRM), work-place culture “consists of shared beliefs and values established by leaders and then communicated and reinforced through various methods, ultimately shaping employees perceptions, behaviors and understandings.” 
Positive workplace culture attracts talent, drives engagement, impacts happiness and satisfaction, and affects performance. Leadership, management, workplace practices, policies, people, and more impact
culture significantly. Trademarks of positive workplace culture include high morale, flexibility, productivity, motivation, trust, and teamwork.
For better or worse, every organization has a unique culture, regardless of how active the organization or its leaders are in defining it. Even if an organization does nothing, culture forms and evolves on its own, and an unguided, unstructured culture may do more harm than good. Signs of a negative workplace culture include high absenteeism and employee turnover, frequent gossiping, unfriendly competition between employees, and more.
Staff turnover has long been a challenge for the hospitality industry, but properties that focus on cultivating a positive workplace culture can increase employee productivity while minimizing the need to recruit. A study from Forbes found that companies that successfully engage their employees can reduce their turnover rate by 54 percent. When a workplace culture is inclusive, equitable, and rewarding for all employees, people are willing to stay with that employer.
Leaders need to understand the trends in workplace culture and take steps to shape and strengthen their culture in positive ways that align with the organization’s values and goals. To stay relevant in today’s job market, employers that find ways to incorporate in-demand workplace culture trends will have a strong competitive advantage in attracting new employees and retaining current talent.
2022 Workplace Culture Trends
Workplace Culture Task Force
The WHLA board of directors has activated a new Workplace Culture Task Force. Chaired by WHLA board director and General Manager of the Metropolis Resort, Sara Abbott, the Workplace Culture Task Force will explore best practices in building a healthy workplace culture that attracts and retains employees.
The task force has three main responsibilities:
Visit WisconsinLodging.org/committees to learn more about getting involved with WHLA committees & task forces.
 Indeed, “What is Company Culture?” Indeed, Dec. 2021.
 SHRM, “Understanding and Developing Company Culture.” Society of Human Resource Management, Jan. 2022.
 Parker, K. “COVID-19 Pandemic Continues to Reshape Work in America.” Pew Research Center, 19. Feb. 2022
 Smet, A, Schaninger, B. “Why Employees are Quitting and What to Do About It.” McKinsey, 16 Jan. 2022
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