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  • Home
  • Find Lodging
    • Online Directory
    • Print Lodging Directory >
      • Cover Contest - Contestants
      • Cover Contest - Vote Now
      • Cover Contest - 2025 Winner
      • Order Guides
    • Featured Properties
    • Online Auction
    • WisconsINN Getaways
  • Employment
    • Career Center
    • Education
  • About Us
    • History
    • Chapters
    • Committees >
      • Volunteer
    • Board of Directors
    • Our Team
    • Contact Us
  • Membership
    • Join Us
    • Lodging
    • Lodging Executives
    • Associate Vendors
    • CVB/Chamber
    • Educational Institutions
    • Students
  • myWHLA
    • Member Login
    • Update Contact Preferences
    • News
    • Events >
      • Calendar
      • Conference & Trade Show >
        • Download the Conference App
        • 2025 Schedule
        • 2025 Session Details
        • 2025 Speakers
        • 2025 Trade Show Exhibitors
        • 2025 Exhibitor Info
      • Legislative Action Day
      • Stars of the Industry
      • Member Webinars >
        • H2B Visa Program Updates
        • 2024 Wisconsin Lodging Forecast
      • Wisconsin Lodging Innsights
      • Women in Lodging
    • Legal Corner
    • Lodging Resources >
      • Advocacy >
        • Action Day
        • WHLA PAC
        • WHLA Conduit
        • WHLA Advocacy Fund
        • Action Center
        • Report Your Local Issue
      • AI Tools & Resources
      • COVID-19
      • Vendor Directory
      • Human Trafficking Prevention
      • Marketing Opportunities
      • Members Only Discounts
      • Member Tutorials
      • Per Diem Rates
      • Publication Archives
      • Room Tax
      • Short-Term Rentals
      • Guides & Manuals
    • Sponsorships & Advertising
    • Scholarships

News Articles

North Central Group Celebrates Topping Off for The Trade Milwaukee, An Autograph Collection Hotel, Under Construction in Milwaukee's Deer District

7/27/2022

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Hotel is one step closer to its highly anticipated early 2023 opening
The Trade Hotel Milwaukee exterior rendering at night
MILWAUKEE, Wis. (July 27, 2022) – North Central Group (NCG), a leader in real estate development, asset management and property management, today celebrated the topping-off in the construction of The Trade Hotel, an Autograph Collection Hotel by Marriott, located in the heart of Deer District. The topping-off ceremony, which commemorated the highest point of construction being reached, was held at the construction site on the corner of Juneau and Vel R. Phillips Avenues in downtown Milwaukee.

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Call for Speakers - WHLA Conference Session "The Digitized Guest Experience"

7/27/2022

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2019 Legislative Advocacy Panel Speakers
​If you are a hospitality technology wiz or have an idea to share, we invite you to step up to the podium and present during the “Reimagine Hospitality - The Digitized Guest Experience” breakout session at the 2022 Wisconsin Lodging Conference and Trade Show on November 7 at The Osthoff Resort. 

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Announcing New WHLA Board Member - Shawn Dortman

7/26/2022

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Shawn Dortman headshot
​Brookfield, WI [July 26, 2022] - The Wisconsin Hotel & Lodging Association (WHLA) announced the election of Shawn Dortman to the association’s board of directors for a three-year term. The election took place at a meeting of the board earlier this summer. 

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2022 Wisconsin Lodging Conference & Trade Show

7/20/2022

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The Osthoff Resort, aerial view
​The Wisconsin Lodging Conference and Trade Show is returning to The Osthoff Resort in Elkhart Lake on November 6-8! This annual WHLA event is your opportunity to connect with the larger hotel community and hear industry leaders and experts share the latest industry insights, trends and policy updates impacting your property.

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Monica Goeke Appointed Vice President of WHLA

7/19/2022

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Monica Goeke professional headshot
Brookfield, WI [ July 19, 2022] - Monica Goeke, has been promoted by the Wisconsin Hotel & Lodging Association (WHLA) to the position of Vice President. In this new role, she will be able to continue to leverage her skills in member services, event planning and development, association operations and in chapter relations.

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How Limited Health Plans Help Hospitality Hiring and Retention

7/13/2022

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by Justin Randall, HUB International
Interior bedroom photo with a towel in the shape of a swan sitting on the bedspread.
T​he hospitality industry has managed to stay afloat during the COVID-19 pandemic, but a labor shortage threatens the recovery. Operators can look to a little-used arrow in their quiver to attract workers: Employee benefits, health insurance in particular.

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2022 Spirit of Hospitality Award Nominations

7/13/2022

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2021 Spirit of Hospitality Awards Photo. Winner - Ike Rosenthal (middle), Jon Jossart (left), and Charlie Eggen (right)
​The WHLA Spirit of Hospitality Awards honor lodging employees who are exemplary role models of the true spirit of hospitality in Wisconsin. WHLA lodging members are invited to nominate an employee who has exhibited an exceptional contribution, exceeded expectations, or overcome particular challenges.

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Call for 2022 Award Nominations

7/6/2022

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Picture
WHLA is seeking nominations for the 2022 Stars of the Industry Awards!
Help us identify the individuals who have been making a difference in our industry this year by submitting your nominations for our 2022 awards including the Spirit of Hospitality, Associate of the Year, Corporate Champion, Innkeeper and Wisconsin Lodging Hall of Fame. Read on to learn more about the 2022 WHLA Awards Program and submit your nominations today!

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