2024 Wisconsin Lodging Conference & Trade Show Theme Announcement

Get ready to dive into the latest trends and hot topics shaping the lodging industry at the 2024 Wisconsin Lodging Conference & Trade Show. With the theme "Lodge & Learn: Riding the Wave of Innovation in Wisconsin's Lodging Industry", this event promises to be a dynamic and enlightening experience for all attendees.

This exciting theme was thoughtfully selected by our dedicated WHLA Education/Conference Committee, led by the 2024 Education/Committee Chair Dave Sekeres (Delavan Lake Management). WHLA Vice President and committee liaison Monica Goeke, CAE said, “We are excited to bring this event back to the "The Waterpark Capital of the World!® and provide the opportunity for attendees to dive into the latest trends and hot topics shaping the lodging industry."

From November 3 - 5, hoteliers, hospitality suppliers, educators, students, and industry supporters will gather at Kalahari Resort Wisconsin Dells for WHLA’s largest annual event. Approximately 250 individuals are expected to attend with over 65 hospitality exhibiting vendors.
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Over the past five years, WHLA has created dynamic themes for our educational events, including the annual Wisconsin Lodging Conference & Trade Show. The logo for 2024 was designed by WHLA Senior Graphic Designer & Marketing Manager, Lexie Mallary. The theme ties together the various activities and experiences of the event and invites attendees to delve into innovative solutions, exchange cutting-edge ideas, and collaborate on strategies to navigate the continually evolving hospitality landscape.

This year’s participants will have the power to shape their own experiences by engaging in breakout sessions. Three distinct and unique tracks will be offered concurrently during conference breakout session times, providing even more flexibility in the selection of topics and speakers available. The tracks for this year’s breakout sessions are:

• Innovative Ideas: The Innovative Ideas track is designed to equip leaders with the tools they need to lead with intention, build teams that perform at their best, and foster a culture of excellence within their organizations. Additional sessions in this track will highlight WHLA initiatives to give you the knowledge needed to lead at your property and within your organization.
  
  
• Service Solutions: The Service Solutions track is designed to equip hotel professionals with the latest insights and strategies to enhance guest experiences using technology. On Monday, sessions will explore innovative solutions that can transform the guest's journey. On Tuesday, sessions will focus on facility services solutions.
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• Sales & Marketing: In the rapidly changing hospitality industry, successful sales and marketing strategies are essential for generating revenue, attracting guests, and staying competitive. This learning track offers insight into the newest trends, best practices, and innovative approaches in sales and marketing, tailored specifically for hotel and lodging professionals.

Register today and prepare to ride the wave of innovation! 
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Stay tuned for more details on speakers, exhibitors, and more. We look forward to welcoming you to "Lodge & Learn: Riding the Wave of Innovation in Wisconsin's Lodging Industry" and making this a truly memorable experience for all.

Register for the 2024 Conference & Trade Show

About the Event

This annual WHLA event brings together world-class education with the state's only lodging-specific trade show. Typical attendance is 250 individuals, with approximately 85% representing hotel and lodging properties in Wisconsin.

Sponsorship Opportunities

Sponsorship contributions enable us to keep attendance fees low. Contact Ky Carlson at [email protected] or (651) 288-3727 to build your marketing package today.

More Information:

• Event Schedule
• Sponsorship Prospectus
• WHLA Calendar

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