2023 Conference Breakout Session Tracks

10/11/2023

We’ve increased the educational offerings for this year’s Wisconsin Lodging Conference & Trade Show to provide even more opportunities for WHLA members to learn from expert speakers on topics impacting the industry. After reviewing the feedback from previous event attendees, the WHLA Education / Conference Committee increased the number of breakout session offerings and developed three unique tracks which tie to the theme of “Connect. Explore. Refresh.”

The breakout sessions are categorized into three topical tracks. Attendees are not required to follow any single track and can move between tracks to choose the ideal combination of sessions to suit their needs.

Strengthening Roots

This leadership and management track will explore trends, tips, and strategies to promote empowerment in your employees and secure better outcomes for your business. These sessions feature a dynamic array of topics designed to enhance leadership skills, cultivate essential capabilities, and provide practical applications for driving impactful results.

Topics: Employee retention, room tax, work-life balance, time management, and more.

Branching Out

This operations track will highlight frameworks, technologies, and methodologies that can help you modernize and simplify your property operations. These sessions highlight promising practices and solutions to ease property operations.

Topics: HR law, guest services and technology trends, recruitment resources, and more.

Growing Strategy

This sales and marketing track will dive deep into important trends, critical issues, and best practices for selling and marketing hotel and lodging properties in Wisconsin. Learn what’s new in delivering the service and personalization that guests crave by attending sessions in this track.

Topics: Commercial strategy, industry forecast, digital marketing, artificial intelligence and more.

All breakout sessions are scheduled on November 6-7.

Share on LinkedIn

1 Comment

News Articles