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        • 2025 Schedule
        • 2025 Speakers
        • 2025 Trade Show Exhibitors
        • 2025 Exhibitor Info
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      • Stars of the Industry
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        • H2B Visa Program Updates
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      • Wisconsin Lodging Innsights
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News Articles

2024 WHLA Action Day Event Recap

2/14/2024

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2024 WHLA Action Day Event Recap
​Yesterday, members from across the state gathered in Madison for 2024 WHLA Action Day! The event allowed attendees to participate in the legislative process by connecting with their legislators to discuss current issues facing our industry. 
The event began at the Best Western Premier Park Hotel with presentations from WHLA President & CEO Bill Elliott, CAE, and WHLA's contract lobbyist Kathi Kilgore, who provided an overview of critical issues and tips for the afternoon’s scheduled meetings at the capitol. Sharon Sykes from the American Hotel & Lodging Association shared information about AHLA initiatives and events. Attendees enjoyed lunch sponsored by Sid Grinker Restoration then heard from Tyler August, Wisconsin State Assembly Majority Leader, who addressed the group as the featured speaker.
2024 WHLA Action Day Event Recap
​In the afternoon, attendees met with elected officials and their staff members at the Wisconsin State Capitol during pre-scheduled meetings to advocate for the industry. During these meetings, attendees expressed gratitude for the recent repeal of the Personal Property Tax. They also discussed key issues, including a bill to create a $10 million opportunity grant fund for large-scale events, protecting the September 1 school start date law, and human trafficking awareness training. 

Following the meetings, attendees gathered at The Post at the Best Western Premier Park Hotel to enjoy refreshments and conversation.
2024 WHLA Action Day Event Recap
​While you can always rely on your WHLA staff to advocate for the industry in Madison, we know from experience that legislators place a lot of value on hearing from their constituents directly. These legislators are from the same cities and towns you live in, so sharing your stories provides context to the issues we lobby for.

Advocacy efforts continue throughout the year - they don’t stop when Action Day ends. Watch your email for WHLA Action Alerts and Capitol Insider briefings to stay current on advocacy issues affecting Wisconsin’s lodging industry.
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