Member Login | Become a Member

Wisconsin Hotel and Lodging Association

  • Home
  • Find Lodging
    • Online Directory
    • Print Lodging Directory >
      • Cover Contest - 2025 Winner
      • Order Guides
    • Featured Properties
    • WisconsINN Getaways
  • Employment
    • Career Center
    • Education
  • About Us
    • History
    • Chapters
    • Committees >
      • Volunteer
    • Board of Directors
    • Our Team
    • Contact Us
  • Membership
    • Join Us
    • Lodging
    • Lodging Executives
    • Associate Vendors
    • CVB/Chamber
    • Educational Institutions
    • Students
  • myWHLA
    • Member Login
    • Update Contact Preferences
    • News
    • Events >
      • Calendar
      • Conference & Trade Show >
        • 2025 Schedule
        • 2025 Speakers
        • 2025 Trade Show Exhibitors
        • 2025 Exhibitor Info
      • Legislative Action Day
      • Stars of the Industry
      • Member Webinars >
        • H2B Visa Program Updates
        • 2024 Wisconsin Lodging Forecast
      • Wisconsin Lodging Innsights
      • Women in Lodging
    • Legal Corner
    • Lodging Resources >
      • Advocacy >
        • Action Day
        • WHLA PAC
        • WHLA Conduit
        • Action Center
        • Report Your Local Issue
      • COVID-19
      • Vendor Directory
      • Human Trafficking Prevention
      • Marketing Opportunities
      • Members Only Discounts
      • Member Tutorials
      • Per Diem Rates
      • Publication Archives
      • Room Tax
      • Short-Term Rentals
      • Guides & Manuals
    • Sponsorships & Advertising
    • Scholarships
  • Home
  • Find Lodging
    • Online Directory
    • Print Lodging Directory >
      • Cover Contest - 2025 Winner
      • Order Guides
    • Featured Properties
    • WisconsINN Getaways
  • Employment
    • Career Center
    • Education
  • About Us
    • History
    • Chapters
    • Committees >
      • Volunteer
    • Board of Directors
    • Our Team
    • Contact Us
  • Membership
    • Join Us
    • Lodging
    • Lodging Executives
    • Associate Vendors
    • CVB/Chamber
    • Educational Institutions
    • Students
  • myWHLA
    • Member Login
    • Update Contact Preferences
    • News
    • Events >
      • Calendar
      • Conference & Trade Show >
        • 2025 Schedule
        • 2025 Speakers
        • 2025 Trade Show Exhibitors
        • 2025 Exhibitor Info
      • Legislative Action Day
      • Stars of the Industry
      • Member Webinars >
        • H2B Visa Program Updates
        • 2024 Wisconsin Lodging Forecast
      • Wisconsin Lodging Innsights
      • Women in Lodging
    • Legal Corner
    • Lodging Resources >
      • Advocacy >
        • Action Day
        • WHLA PAC
        • WHLA Conduit
        • Action Center
        • Report Your Local Issue
      • COVID-19
      • Vendor Directory
      • Human Trafficking Prevention
      • Marketing Opportunities
      • Members Only Discounts
      • Member Tutorials
      • Per Diem Rates
      • Publication Archives
      • Room Tax
      • Short-Term Rentals
      • Guides & Manuals
    • Sponsorships & Advertising
    • Scholarships

News Articles

Alpine Resort to Launch New Merchandise Line  | Partners with UGG Founder Brian Smith

9/21/2023

0 Comments

 
Alpine Resort to Launch New Merchandise Line | Partners with UGG Founder Brian Smith
EGG HARBOR, Wis. (September 21, 2023) – The Alpine Resort is excited to announce its new Alpine merchandise line to launch in Spring 2024 which will feature a Spring/Summer apparel line and a Fall/Winter line later in the year. The Alpine plans to initially develop its clothing line followed by other products and accessories that will be available for purchase at the Alpine Resort Property, select retailers and online.
“We are thrilled to have the unique opportunity to partner with UGG Founder Brian Smith on the Alpine’s new merchandise line. Brian is the original founder of the UGG Australia brand of sheepskin boots. He is a successful entrepreneur and brings a wealth of knowledge and experience”, said Jen Welsh, Director of Marketing at the Alpine Resort.

Brian Smith has become one of the most sought after speakers and business leaders in the country. He travels the world giving inspirational talks and sharing his business strategies and lessons learned. Brian has been designated by Footwear News as one of the most influential people in footwear in the past century.

“The apparel industry is close to my heart, and I have observed hundreds of clothing Brands incubate and grow over my 40 years in the industry”, said UGG Founder Brian Smith. “I am excited to bring a young and experienced team to design, create and re-launch the Alpine Brand with the highest quality, comfort and style.”

Alpine Resort opened its doors to visitors in 1922 and was the first tourist destination in Egg Harbor, and at the time, one of the largest resorts on the Door County peninsula. The Alpine remained closed from the Fall of 2019 through the Spring of 2021 until the resort was acquired by new ownership.
​
As new leadership looks toward the next 100 years, the new stewards of the iconic Alpine Resort are restoring, reinvesting, and expanding its natural outdoor amenities and legendary golf course, with plans to further develop the property to honor its legacy and land.

While the historic main lodge is undergoing renovations, visitors can stay in the 29 newly renovated cottages on the water and five clubhouse rooms overlooking the golf course, and enjoy waterfront dining at the popular Burton’s on the Bay featuring gourmet menu items.

For more information about Alpine Resort, visit www.alpineresort.com.
Alpine Resort & Golf Logo

Contact:

Jennifer Welsh
Alpine Resort
(608) 515-3488
[email protected]
Share on LinkedIn
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Submit Content to WHLA!

    All WHLA members are welcome to submit news and educational content for our publications.
    ​

    ​View our Content Submission Guidelines.

    Archives
    ​View All

    May 2025
    April 2025
    March 2025
    February 2025
    January 2025
    December 2024
    November 2024
    October 2024
    September 2024
    August 2024
    July 2024
    June 2024
    May 2024
    April 2024
    March 2024
    February 2024
    January 2024
    December 2023
    November 2023
    October 2023
    September 2023
    August 2023
    July 2023
    June 2023
    May 2023
    April 2023
    March 2023
    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022

    Categories

    All
    Culture Corner
    Events
    Industry Tips & Trends
    Member News
    WHLA News

    RSS Feed

WHLA Logo icon. Navy W with green open-ended infinity sign and WHLA initials inside the opening.

Wisconsin Hotel & Lodging Association
125 N. Executive Dr, Ste 206  |  Brookfield, WI 53005
(262) 782-2851  |  [email protected]
Contact Us  |  Privacy Policy  |  Terms of Service  |  Accessibility
​© 2025 Wisconsin Hotel & Lodging Association. All Rights Reserved.