Announcement: 2022 Wisconsin Lodging Conference Theme

​The Wisconsin Hotel & Lodging Association (WHLA) is pleased to announce Resilience and Reinvention as the theme for the 2022 Wisconsin Lodging Conference & Trade Show. The Wisconsin Lodging Conference and Trade Show is an annual multi-day event for Wisconsin lodging owners and operators, and industry supporters, to learn from experts, network with industry peers, connect with suppliers, and celebrate the stars of Wisconsin’s lodging industry. 

The conference theme acknowledges the resilience WHLA members have shown while navigating through a period of unprecedented change and disruptions, and the opportunity to evolve practices to address changing guest expectations, workplace dynamics, and technological advancements.

The 2022 Wisconsin Lodging Conference & Trade Show will be held November 6-8 at The Osthoff Resort in Elkhart Lake, Wisconsin. This annual conference is the largest gathering of Wisconsin lodging professionals in the state with an anticipated attendance of 250 in 2022. WHLA members and event attendees also include hospitality vendors, educators, and students. Event programming and activities are planned by WHLA’s Education/Conference committee, a volunteer group of Wisconsin lodging professionals.

This year’s theme, chosen by WHLA’s Education/Conference Committee, encourages attendees to reflect on the challenges the industry has faced over the past few years and look forward to new solutions and opportunities as we move forward as an industry and organization.

“We are excited to reconnect lodging owners and operators with each other and with the folks who provide them with the products and services they need to keep their properties running,” said WHLA President & CEO Bill Elliott. He continued, “While the problems we are facing as an industry have changed over the last two years, we still have many challenges that we are working through. From employment issues to the supply chain pipeline, we’ll spend this time together to learn how we can overcome these post pandemic issues as our industry continues to bounce back.”

The thread of resilience and reinvention will weave together the educational sessions on November 7 and 8. Along with a rich line-up of speakers, the program will set aside time for networking with colleagues and making new contacts. Focal points of the conference will be an awards luncheon honoring the recipients of educational scholarships, Spirit of Hospitality awards, and new inductees into the Wisconsin Lodging Hall of Fame, as well as an evening awards ceremony honoring the winners of the Associate, Corporate Champion and Innkeeper of the Year awards.

Visit www.WisconsinLodging.org/conference for more information on the annual Wisconsin Lodging Conference and Trade Show.

About WHLA

​​​WHLA is a nonprofit trade association representing hotel and lodging properties in the state of Wisconsin. Established in 1896, WHLA represents all sizes and types of lodging properties throughout the state, providing valued industry services that include marketing, legislative representation, industry education and resources in addition to a legal assistance program. At the federal level, WHLA is proud to partner with the American Hotel & Lodging Association. 

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