Over the past several years we’ve learned that some WHLA members don’t have the staff, desire, and/or technical knowhow to place digital ads that are targeted to their core audiences in today’s online environment. In the old days of the internet you may have paid for an ad to be up on a particular website for a specified period of time or a certain number of impressions. In today’s world, we can target people by various interests and demographic information, and send them messages through various websites and social media channels.
Does it sound like a lot of management? It is, but we are happy to be partnering with Keystone Click to offer a managed advertising service for our members.
This program offers members their choice of three packages - Full, Queen, and King - and their choice of targeted audience (Vacations, Business Travel, Meetings). The King package includes custom targeting designed specifically for your property, with expert advice from the digital pros at Keystone Click. Learn more about the program and sign up here.
The program was rolled out during a live webinar with Keystone Click’s Lori Highby.