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  • Home
  • Find Lodging
    • Online Directory
    • Print Lodging Directory >
      • Cover Contest - 2023 Winner
      • Order Guides
    • Featured Properties
    • Online Auction
    • WisconsINN Getaways
  • Employment
    • Career Center
    • Education
  • About Us
    • History
    • Chapters
    • Committees
    • Board of Directors
    • Our Team
    • Contact Us
  • Membership
    • Join Us
    • Lodging
    • Lodging Executives
    • Associate Vendors
    • CVB/Chamber
    • Educational Institutions
    • Students
  • myWHLA
    • Member Login
    • News
    • Events >
      • Calendar
      • Conference & Trade Show >
        • 2022 Schedule
        • 2022 Session Details
        • 2022 Trade Show Exhibitors
        • 2022 Exhibitor Info
      • Stars of the Industry >
        • 2021 Spirit of Hospitality Award Winners
      • Wisconsin Lodging Innsights
      • Member Webinars >
        • H2B Visa Program Updates
        • 2023 Wisconsin Lodging Forecast
    • Advocacy >
      • Action Day
      • WHLA PAC
      • WHLA Conduit
      • Action Center
    • Lodging Resources >
      • COVID-19
      • Vendor Directory
      • Human Trafficking Prevention
      • Members Only Discounts
      • Member Tutorials
      • Per Diem Rates
      • Publication Archives
      • Room Tax
      • Short-Term Rentals
      • STR
      • Guides & Manuals
    • Scholarships

News Articles

New Member Program - Digital Targeted Advertising

10/5/2022

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Lapton sitting open on a couch
​Today, WHLA announced a new Google Ad Network Targeted Advertising Co-op Program with Keystone Click, a digital ad firm based out of Milwaukee.
Over the past several years we’ve learned that some WHLA members don’t have the staff, desire, and/or technical knowhow to place digital ads that are targeted to their core audiences in today’s online environment. In the old days of the internet you may have paid for an ad to be up on a particular website for a specified period of time or a certain number of impressions. In today’s world, we can target people by various interests and demographic information, and send them messages through various websites and social media channels.

Does it sound like a lot of management? It is, but we are happy to be partnering with Keystone Click to offer a managed advertising service for our members. 

This program offers members their choice of three packages - Full, Queen, and King - and their choice of targeted audience (Vacations, Business Travel, Meetings). The King package includes custom targeting designed specifically for your property, with expert advice from the digital pros at Keystone Click. Learn more about the program and sign up here.

The program was rolled out during a live webinar with Keystone Click’s Lori Highby.
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