Educational Sessions | 1:00 pm - 5:00 pm
Working Across Generations: We Prepared for the Millennials….Now What?
We prepared for the Millennials to enter the workforce, but now that they are in the workforce, what comes next? There is the Generation Z and the Alpha Generation that follows the Millennials. We will take a look at the characteristics, what has shaped the Z generation and will shape Alpha generation, and how this affects them entering the workforce. We will also take a look at some comparisons of the Baby Boomer Generation and Generation X.
Presented by: Carmen Smalley, CMP, CHE, Instructor and Lead Faculty of the Hospitality and Events Management program at the Milwaukee Area Technical College
Back to Basics: Revenue Management.
Join us for an interactive roundtable discussion featuring the key pillars of revenue management. This session will allow all lodging properties, regardless of whether they use revenue management tools, to learn strategies and tips that will help drive revenue to their properties’ bottom line.
Moderated by: IDeaS’s Anthony Rose, CRME.
Sponsored by: IDeaS
Local Advocacy Issues in Southern Wisconsin
When we think of advocacy efforts, oftentimes our mind leads us to issues facing our industry in Madison or in Washington DC. However, it’s just as important that our industry has a voice when it comes to local issues that impact our businesses and the communities we serve. This session will explore how our local CVBs work with hoteliers to advocate on behalf of the broader tourism industry at the local level.
Panelists: Visit Beloit President & CEO, Celestino Ruffini, and Janesville Area CVB Executive Director, Christine Rebout
Wisconsin Advocacy Update
Industry advocacy continues to be the heartbeat of our association, and over the course of the last several years it’s proven to be more important than ever. Join us for a conversation as we explore the successes of our advocacy efforts and discuss the issues we are working on for the new legislative session that started earlier this month.
Panelists: Bill Elliott, CAE, WHLA; Kathi Kilgore, WHLA & Swandby/Kilgore; Dave Sekeres (WHLA Board Member)
Submit Content to WHLA!
All WHLA members are welcome to submit news and educational content for our publications.
View our Content Submission Guidelines.