Scarlett Hotel Group Purchases Best Western Premier Waterfront Hotel & Convention Center With Plans To Renovate

Major Renovation to Begin in Fall 2023

Oshkosh, Wis. - Apr. 12, 2023 - Scarlett Hotel Group (SHG) announced today that it has purchased the Best Western Premier Waterfront Hotel & Convention Center, located at 1 Main Street in Oshkosh, Wisconsin. The property will begin a major renovation this fall, but will continue service for visitors and events. David Helgeson, a longtime Wisconsin resident, will remain as the general manager.

​“I’m proud to have been with the Best Western Premier Waterfront Hotel & Convention Center for more than ten years now,” said Helgeson, who served as the director of sales at the property before being promoted to general manager. “We have a strong team that’s dedicated to this community, whether it’s putting on the perfect wedding by the lake or serving the hundreds of thousands of visitors who come to Oshkosh each year.”

The Oshkosh Convention Center, which is owned by the City, will be managed by Scarlett Hotel Group.“We are looking forward to a mutually beneficial relationship with SHG for years to come, as they bring the crown jewel of our downtown to the next level,” said Mark Rohloff, Oshkosh city manager. Principal and co-founder of SHG, Zio Pekovic added, “The convention center is a mainstay for the community and visitors from all over Wisconsin and the country. This is a great opportunity to invest in the property and put Oshkosh in a position to be able to capture more group business, which will benefit the hotel and local business community.”

​Fast Facts about the Best Western Premier Waterfront Hotel and Convention Center

The Best Western Premier Waterfront Hotel & Convention Center has served locals and guests in Oshkosh for more than 35 years. Located in downtown Oshkosh, just one mile from the University of Wisconsin-Oshkosh, the location has hosted events ranging from romantic weddings to RoosterFest.

The property includes:

• 176 guest rooms
• 5,600 square feet of meeting/event space in the hotel
• 19,000 square feet of flexible meeting space in the convention center
• On-site restaurant and catering services
• Spectacular lake- and river-front views

For more information or to make reservations at the Best Western Premier Waterfront Hotel & Convention Center, guests can visit the hotel's website here, or call +1 920-230-1900.

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About Scarlett Hotel Group
(www.scarletthotelgroup.com)

​Scarlett Hotel Group (SHG) was formed by three hotel industry veterans determined to put the hospitality back into the Hotel Management Business. Andrew Scarlett, Rob Sadoff and Zio Pekovic are focused on  growth through hotel acquisitions and development as well as the growth of their strong management team. As one of the premier hotel management companies in the industry, SHG drives each hotel’s performance through a growth and development plan created specifically for the property’s key leaders based on their unique talents. SHG has offices in Chicago and Nashville with operating hotels in states throughout the country including Illinois, Florida, Nebraska, Missouri, Texas and is excited to add Wisconsin as they continue to expand the company’s portfolio.

Media Contacts + Media Interviews available upon request:

Jillian Irizarry, jillian@vaguspr.com

Beth Strautz, beth@vaguspr.com

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