The afternoon began at the Wisconsin Women in Lodging Lunch where WWIL Committee Chair Krissy Sigmund (Chula Vista Resort) welcomed the group to the event and shared information on recent WWIL events. During the lunch, attendees participated in a facilitated networking activity and shared their ideas for supporting future leaders and advancing women in the industry.
WHLA Board Chair Jon Jossart (Ambassador Hotel - Milwaukee) welcomed attendees to the Quarterly Lodging Innsights Educational sessions. During the opening remarks, Jossart said, “Back in January we had our first Innsights day in Beloit, and it was a great success. I’m sure that we’ll continue with that momentum today, and you’ll find the networking and education here to be valuable and informative.”
The event began at 2 pm, and featured four educational sessions addressing topics of key concerns for Wisconsin lodging owners and operators.
Room Tax Primer & How it Affects Your Bottom Line
WHLA’s President and CEO Bill Elliott shared information on Wisconsin’s Room Tax system and reviewed the resources available to help with Room Tax questions.
Local Tourism Advocacy in Western Wisconsin
The third session of the event placed a spotlight on the local tourism leaders in the region and highlighted their collaboration efforts. WHLA Board Member and General Manager of the Metropolis Resort - Sara Abbott moderated this panel discussion featuring Benny Anderson, Visit Eau Claire, Tammy Simon, Menomonie Area Chamber & Visitors Center, and Allyson Wisniewski, Chippewa Falls Area Chamber of Commerce.
Using Data to Drive Reservations and Revenue
The third session explored booking trends by channel and how to use that information to increase profitability. Jon Jossart moderated this panel with Mike Patel (MoveMent Hospitality), Becky Squires (Larson Management Company), and Krissy Sigmund (Chula Vista Resort).
Idea Exchange: Rewarding, Recognizing, and Recruiting Employees
Attendees shared ideas and learned new tools, tactics, and best practices for employee recruitment, recognition, and engagement. WHLA’s Workplace Culture Task Force Chair Sara Abbott introduced this interactive session and served as a moderator with Randy Talwar (Days Inn & Suites Madison) and Ryan Batley (Best Western Premier Bridgewood Resort).
Following a full afternoon of education, attendees came together for a reception sponsored by Visit Eau Claire. State Representative Jodi Emerson was in attendance and spoke to the group.
Following dinner, attendees enjoyed the amenities in the Metropolis Resort’s Action Center including the go-kart track, trampoline park, bowling alley, arcade and laser tag center.
Future Lodging Innsights Events
The next Lodging Innsight Day will be held in September in Green Bay. For more information on this event series visit WisconsinLodging.org/innsights.
Submit Content to WHLA!
All WHLA members are welcome to submit news and educational content for our publications.
View our Content Submission Guidelines.