​How do you manage revenue?

The term ‘revenue management’ means something different to every hotelier, and every property implements these strategies unique to their own needs.

​We are delighted to announce our new collaboration with Hotel Employee Rate. The Hotel Employee Rate Travel Program is the global hotel employee travel program offering independent and branded hotels and their employees hotel employee rate travel benefits - similarly offered by major hotel brands. This first of its kind hotel-controlled program features a growing network of 2,500+ hotels located in 75+ countries with employee rates starting at $39/night. 

The Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) has recently updated their Drain Cover and Equalizer Log form. While the record keeping requirements don't specifically call for the use of this form, DATCP recommends its use as it will streamline the recordkeeping and inspection process.

​WHLA’s new live event series - Quarterly Lodging Innsights - kicked off on January 25 at the Ironworks Hotel - Beloit! Over fifty WHLA members, prospective members, and industry supporters gathered for industry focused education and professional networking. 

Over 30 hospitality professionals gathered at the Ironworks Hotel - Beloit last week to discuss how women can advance their personal careers and those of women across the hotel industry at the Wisconsin Women in Lodging Luncheon, part of WHLA’s Lodging Innsights Day - Beloit.

We’re happy to announce that Rico Louw from STR will be joining us on Thursday, February 2 at 3:00pm to provide a webinar titled, “2023 Wisconsin Lodging Forecast”. Join us to see what the rest of 2023 has in store for our industry. Register today for this free members only webinar!

BROOKFIELD (January 16, 2023) - Monica Goeke, CAE, has been appointed Executive Director of the Greater Milwaukee Hotel & Lodging Association (GMHLA). Goeke has served in various roles supporting the organization throughout her six-year career with the Wisconsin Hotel & Lodging Association (WHLA), where she continues to serve as Vice President.

According to The New York Times, 2022 was the year for hotels to fight back, with bookings nearing pre-pandemic levels. Is your hotel prepared to compete for today’s travelers?

Hoteliers from across Wisconsin traveled to The Osthoff Resort in Elkhart Lake for the 2022 Wisconsin Lodging Conference & Trade Show! From November 6–8, WHLA members gathered to learn from experts, network with industry peers, connect with suppliers, and celebrate the stars of the industry.

The accomplishments of WHLA members were celebrated during two awards ceremonies on November 7 at the 2022 Wisconsin Lodging Conference & Trade Show! Planned by the WHLA Awards Committee, the awards ceremonies highlighted the successes and outstanding achievements of individuals working at all levels of the industry.