​This spring, the Madison Area Hotel & Lodging Association (MAHLA) is proud to celebrate an incredible wave of recognition across our member properties and partners. These honors reflect what we see every day—Madison’s hospitality community is driven by passionate teams committed to delivering exceptional guest experiences.

​The Wisconsin Hotel & Lodging Association (WHLA) is pleased to announce the official theme for the 2026 Wisconsin Lodging Conference & Trade Show:

WHLA is proud to announce that nominations for the 2026 WHLA Awards are officially open from April 1 through June 20. Each year, these awards celebrate excellence across Wisconsin’s lodging industry, recognizing outstanding service, innovation, leadership, and lifetime achievement.

The Wisconsin Hotel & Lodging Association (WHLA) is proud to support the future of the lodging industry by engaging with students at the upcoming Wisconsin Family, Career and Community Leaders of America (FCCLA) State Leadership Conference on April 7 at Kalahari Resort & Convention Center.

From March 15–17, WHLA staff and members joined tourism professionals from across the state at the 2026 Wisconsin Governor’s Conference on Tourism (WIGCOT), held at Milwaukee’s Baird Center and hosted by the Wisconsin Department of Tourism. As one of the nation’s premier state tourism conferences, WIGCOT once again delivered a dynamic mix of education, inspiration, and meaningful connections that continue to strengthen Wisconsin’s tourism industry.

The Wisconsin Women in Lodging (WWIL) Retreat brought together over 40 women from across the state’s lodging industry for a memorable evening of connection, learning, and celebration. Held from Thursday evening through Friday morning at the beautiful Kimpton Journeyman Hotel, the retreat offered the perfect balance of professional growth, community, and fun.

​Today, March 10, the Wisconsin Hotel & Lodging Association (WHLA) took an important step forward in advancing SB 998, also known as the Tourism Promotion Improvement District (TPID) Bill.

​We are excited to announce a communication upgrade at WHLA! As part of our ongoing commitment to modernize and improve member service, our team now has new direct phone numbers that come with texting capabilities.

When scrolling TikTok, it’s easy to lose track of time. For Jordan Kaminski, Membership Director at WHLA, one scroll led to something unexpected — a fast-paced, funny, and informative “Speed Tour” of Metropolis Resort in Eau Claire that had already amassed millions of views.

WHLA membership offers far more value than many properties realize and our upcoming Maximizing WHLA Benefits webinar on March 11th at 2pm is designed to help members unlock it.